Based on public feedback and consumer research, the Federal Trade Commission (FTC) has revised and reissued its endorsement guides for bloggers, as well as advertisers, public relations professionals, affiliate marketers, and others.
Basically, if you are endorsing or promoting products or services on your sites, you should take a moment to make sure these endorsements are in compliance with the federal guidelines. As the FTC reports, “If there’s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.” Learn more.
It’s my pleasure to announce that Mediaverks has entered into a creative collaboration with the newly formed White Willow Media. The new media-focused firm was created to address the social media needs of the gardening, horticulture and food sectors.
White Willow Media is headed by social media maven Jean Ann Van Krevelen, who has been called “one of the most influential garden communicators in the country.” In addition to yours truly, her team features such heavyweights as Ellen Wells of Flower Ink and Mike Lieberman of Urban Organic Gardener.
Along with Mediaverks’ other services, this new White Willow partnership provides companies with a full spectrum of solutions from traditional marketing to social media training, search engine optimization and blog creation. Learn more.
The next time someone tells you Twitter is a waste of time, tell them my story. About a year ago, I started using Twitter to build awareness of my writing services and increase traffic to my blog. Two months later, I received a surprise phone call asking me to co-author the book Grocery Gardening: Planting, Preparing and Preserving Fresh Foods, (Cool Springs Press; 2010).
Now I can’t promise that Twitter will get you a book deal, of course. But I can promise this book would never have happened without social media. Continue reading →
Welcome to Mediaverks! After many years working with some of the world’s most well-known brands, I’ve decided to create a blog that examines some of the latest social media trends and marketing advice … as well as provides valuable writing resources and more.
This Mediaverks blog is designed to be interactive. Do you agree or disagree with a particular trend addressed in this blog? Do you have something you’d like to share? Go right ahead. Your comments are welcome, as long as they are polite and relevant.
Hope to see you again.
Based on public feedback and consumer research, the Federal Trade Commission (FTC) has revised and reissued its endorsement guides for bloggers, as well as advertisers, public relations professionals, affiliate marketers, and others.
