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Feature Article - Excerpts
Teaching Legend Retires
Publication: Ventura County Star (California)
Teaching Legend Retires
Publication: Ventura County Star (California)
When Sylvia Mack started teaching in 1953, the world was a different place. Dwight D.
Eisenhower was president. The Korean War had just ended. And Elvis Presley had
graduated from high school, and was working as a truck driver for $35 a week.
Fifty-two years later, the popular elementary school teacher has earned a rest. Mack is
retiring from Juanamaria Elementary School, leaving behind hundreds of students and
parents who hate to see her go.
No one hates to see Mack retire more than Shelley DuPratt. She’s the principal of
Juanamaria School, where Mack has taught since 1962.
“I’ve been a bit in denial that Sylvia is actually leaving,” admitted DuPratt. “I realized the
other day that Sylvia has taught more than 1,000 students how to read and write. How
do you replace someone like that?”
Eisenhower was president. The Korean War had just ended. And Elvis Presley had
graduated from high school, and was working as a truck driver for $35 a week.
Fifty-two years later, the popular elementary school teacher has earned a rest. Mack is
retiring from Juanamaria Elementary School, leaving behind hundreds of students and
parents who hate to see her go.
No one hates to see Mack retire more than Shelley DuPratt. She’s the principal of
Juanamaria School, where Mack has taught since 1962.
“I’ve been a bit in denial that Sylvia is actually leaving,” admitted DuPratt. “I realized the
other day that Sylvia has taught more than 1,000 students how to read and write. How
do you replace someone like that?”
Bylined Article - Excerpts
Getting Value from Database Marketing
Publication: Financial Services Marketing
Getting Value from Database Marketing
Publication: Financial Services Marketing
It's no secret that database marketing has come a long way from its humble beginnings
in the 1980s, when about five percent of companies were gathering and using data on
important competitive tools for progressive financial services companies. And there's no
slowdown in sight.
One reason for the popularity is that database marketing allows a financial institution to
effectively develop and maximize customer relationships -- especially critical in today's
economy.
Traditional marketing is losing its impact. Consumers can easily switch TV channels or
block Internet ads, direct mail and telemarketing calls.
With limited time and unlimited choice, consumers are turning to financial services
companies that best understand their needs and can deliver highly tailored products
and services...
in the 1980s, when about five percent of companies were gathering and using data on
important competitive tools for progressive financial services companies. And there's no
slowdown in sight.
One reason for the popularity is that database marketing allows a financial institution to
effectively develop and maximize customer relationships -- especially critical in today's
economy.
Traditional marketing is losing its impact. Consumers can easily switch TV channels or
block Internet ads, direct mail and telemarketing calls.
With limited time and unlimited choice, consumers are turning to financial services
companies that best understand their needs and can deliver highly tailored products
and services...
Company Profile - Excerpts
Young Designer Charms Hollywood Stars
Client: Steffi Dobrindt Designs
Young Designer Charms Hollywood Stars
Client: Steffi Dobrindt Designs
Steffi Dobrindt Designs is one of Los Angeles' best-kept fashion secrets. What began
three years ago as a fledging company based out of Steffi’s garage has blossomed into
a thriving international business, selling to such high-end retailers as Neiman Marcus,
Bloomingdale's and Sak's Fifth Avenue –– as well as upscale boutiques throughout the
United States, Europe and Japan.
The secret to Steffi's success lies in her unusual design approach and her exacting eye
toward quality.
Tissue-thin silk, satin and rayon are unexpectedly accented with slivers of exquisite
embroidery and laces she designs herself. Her soft, sensuous designs drape the body
luxuriously, and never compromise on comfort.
Indeed, her entire approach to fashion design is a tactile one, from the luscious fabrics
she selects to the breathtaking designs she creates...
three years ago as a fledging company based out of Steffi’s garage has blossomed into
a thriving international business, selling to such high-end retailers as Neiman Marcus,
Bloomingdale's and Sak's Fifth Avenue –– as well as upscale boutiques throughout the
United States, Europe and Japan.
The secret to Steffi's success lies in her unusual design approach and her exacting eye
toward quality.
Tissue-thin silk, satin and rayon are unexpectedly accented with slivers of exquisite
embroidery and laces she designs herself. Her soft, sensuous designs drape the body
luxuriously, and never compromise on comfort.
Indeed, her entire approach to fashion design is a tactile one, from the luscious fabrics
she selects to the breathtaking designs she creates...
More Samples
Bylined Article for American Textiles International
Client: Arkwright Mutual Property Insurance
Audience: Apparel/Textile Manufacturers
Client: Arkwright Mutual Property Insurance
Audience: Apparel/Textile Manufacturers
Imagine you’re at the office on a sunny Friday afternoon. You’re getting ready to
schedule a weekend golf game when the phone rings. You learn there's been an
explosion at the plant that supplies a large percentage of your North American
business. What’s the first thing you do? Call your lawyer? Call your insurance
Scary scenario, isn’t it? But if your company is like most textile manufacturers
undergoing significant changes such as downsizing, global expansion or just-in-time
production, it may be more susceptible to major disasters than you think...
schedule a weekend golf game when the phone rings. You learn there's been an
explosion at the plant that supplies a large percentage of your North American
business. What’s the first thing you do? Call your lawyer? Call your insurance
Scary scenario, isn’t it? But if your company is like most textile manufacturers
undergoing significant changes such as downsizing, global expansion or just-in-time
production, it may be more susceptible to major disasters than you think...